Reverse marketing is the concept of making potential customers seek you out instead of the other way around. There are many approaches to this and the best would be with examples.

Traditionally marketing involves things like TV spots, print ads, or other methods companies actively do to attract customers for their product or service. An example of reverse marketing would be a company that sells water purifiers, and adds to their web site a long E-book or essay about subjects that potential customers are searching for on search engines.

Also they might post helpful answers on the Usenet newsgroup message boards, with their tag line at the end of each message. A strength of this type of reverse marketing is that customers searching the topic can find someone who first demonstrates their knowledge on a topic with helpful information and links at the bottom to check out their online store.

Compared to just putting a banner ad up on a web site, reverse marketing can attract very high quality customers who are ready to buy, especially after seeing that a company is knowledgeable and helpful about a product they wish to buy. A similar example of reverse marketing would be to put up an unbiased review site, with links to your web page for more information or a similar product to those you’re reviewing.

The main idea of reverse marketing is to put useful content out there where people will find it when they are researching a product. Paid links often return poorer results in this case, as the search engines display them separately. People respond much better to content when it’s main purpose is not an actual advertisement, and it gives you a chance to demonstrate your knowledge and expertise first.

Don’t be worried about putting in a plug or two for your company, but it would be best to put a disclaimer up front telling them that you run a business that sells these types of products, and to be an unbiased as possible. If it’s just a thinly veiled promotional letter instead of a truly useful guide to buying the types of products you sell, people won’t get far into it. Balance it well with useful information not only to build up confidence of the customer with your firm, but also to keep it from looking like a blatant advertisement. Reverse marketing techniques of often the most powerful when done well, as people really let their guard down when they are getting the information they need, and often this is what gets them to buy on the spot when they have a great deal of confidence in the company they are purchasing from. Obviously I’m a big fan of reverse marketing and I highly recommend you use it.

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As you all know the POB team is always looking to push the envelop when it comes to being the best MMO / Tips Blog around! We have been hard at work and I the owner decided it was about time to run a contest on POB!

Its really not that hard to enter either so I encourage everyone to enter the contest! Basically the contest starts today and ends 1 month from today which would be June 11th, 2008.

The Prize

Although the title of this post says what the winner gets I wanted to cover it here as well in caseby some odd reason you miss the title of this post after the word FREE was thrown in your face! As you can tell from the title of this post we are giving out a free 125 x 125 ad on our whole blog to the winner for free! This ad is worth $35.00 per month and the winner gets it for FREE!!!

How To Enter

We know you want that free banner spot like crazy but before we can give it away you have to help us out! We will be running several contests like this so please do participate in at least one of them at some time. Its good for you to learn how to win and also helps us growing as we go!

To enter you will need to earn credits, credits are easy to earn all you have to do is complete one of the following 2 choices!

1. Invite 10 Friends to Subscribe to POB (They Must Subscribe To Count, Be Sure And List Your Friends Emails To Me In A List at support@piratesofblogging.com to ensure they count for you!)

2. Comment On Every Post On POB (Approx 10 Posts, These Comments Need To Be REALLY Good. No Spamming Or You Will Be Disqualified From The Contest).

And that’s it! Pretty simple huh? POB Wants you to win so please complete at least 1 of the above. If you complete both i’ll have to totally hug you!

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Do you believe its impossible to actually make a income online through blogging or affiliate sales? I am here to reassure you that it is possible and if you keep your nose to the grind stone you will reap the benefits in the long run.

People like yourself often get into blogging or other means of making money online and they forget or never look at the rule of thumb, working hard is what pays off in the long run. If your not a determined hard worker in the short term you may see a boost of sales or jobs coming in. After some time though when someone else comes along who is cheaper and better then you they may take your business and clients without even trying. However if you stick to it and keep digging in deeper and deeper you will never be replaced!

So that leaves us with what my reasoning for this post is. Well to put it bluntly I am tired of all the flyby bloggers who think they are going to strike it rich overnight. You know who you are, its time to get to work and start making money online!

Alright I am done with my short pep talk! GET TO WORK!

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