Reverse marketing is the concept of making potential customers seek you out instead of the other way around. There are many approaches to this and the best would be with examples.

Traditionally marketing involves things like TV spots, print ads, or other methods companies actively do to attract customers for their product or service. An example of reverse marketing would be a company that sells water purifiers, and adds to their web site a long E-book or essay about subjects that potential customers are searching for on search engines.

Also they might post helpful answers on the Usenet newsgroup message boards, with their tag line at the end of each message. A strength of this type of reverse marketing is that customers searching the topic can find someone who first demonstrates their knowledge on a topic with helpful information and links at the bottom to check out their online store.

Compared to just putting a banner ad up on a web site, reverse marketing can attract very high quality customers who are ready to buy, especially after seeing that a company is knowledgeable and helpful about a product they wish to buy. A similar example of reverse marketing would be to put up an unbiased review site, with links to your web page for more information or a similar product to those you’re reviewing.

The main idea of reverse marketing is to put useful content out there where people will find it when they are researching a product. Paid links often return poorer results in this case, as the search engines display them separately. People respond much better to content when it’s main purpose is not an actual advertisement, and it gives you a chance to demonstrate your knowledge and expertise first.

Don’t be worried about putting in a plug or two for your company, but it would be best to put a disclaimer up front telling them that you run a business that sells these types of products, and to be an unbiased as possible. If it’s just a thinly veiled promotional letter instead of a truly useful guide to buying the types of products you sell, people won’t get far into it. Balance it well with useful information not only to build up confidence of the customer with your firm, but also to keep it from looking like a blatant advertisement. Reverse marketing techniques of often the most powerful when done well, as people really let their guard down when they are getting the information they need, and often this is what gets them to buy on the spot when they have a great deal of confidence in the company they are purchasing from. Obviously I’m a big fan of reverse marketing and I highly recommend you use it.

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Here are ten tips that help me with my blog writing.

1. Make your opinion known
2. Link like crazy
3. Write less
4. 250 Words is enough
5. Make Headlines snappy
6. Write with passion
7. Include Bullet point lists
8. Edit your post
9. Make your posts easy to scan
10. Be consistent with your style
11. Litter the post with keywords

1. Make your opinion known
People like blogs, they like blogs because they are written by people and not corporations. People want to know what people think, crazy as it sounds they want to know what you think. Tell them exactly what you think using the least amount of words possible.

2. Link like crazy.
Support your post with links to other web pages that are contextual to your post.

3. Write Less
Give the maximum amount of information with the least amount of words. Time is finite and people are infinitely busy. Blast your knowledge into the reader at the speed of sound.

4. 250 is enough
A long post is easier to forget and harder to get into. A short post is the opposite.

5. Make Headlines snappy
Contain your whole argument in your headline. Check out National newspapers to see how they do it.

6. Include bullet point lists
We all love lists, it structures the info in an easily digestible format.

7. Make your posts easy to scan
Every few paragraphs insert a sub heading. Make sentences and headlines short and to the point.

8. Be consistent with your style
People like to know what to expect, once you have settled on a style for your audience stick to it.

9. Litter the post with Keywords.
Think about what keywords people would use to search for your post and include them in the body text and headers. make sure the keyword placement is natural and does not seem out of place.

10. Edit your post
Good writing is in the editing. Before you hit the submit button, re-read your post and cut out the stuff that you don’t need.

For more tips like these go to Problogger.net
For minutes of entertainment go to UnicornVomit.com

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